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Internet News: eliminate click fraud, new recruitment ads

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Goodmorning it is Tuesday the 24th of June, welcome to todays Internet News roundup. Todays stories includes a new search engine that claims to eliminate click fraud, Yahoo launches new recruitment ad solutions, new social media systems and Matt Cutts from Google tells us how to make SEO work better for us. Inversearch makes use of a pay per response model that sees businesses matched with potential customers looking for goods and services. Advertisers only pay of they respond, making the process invulnerable to click fraudsters. - According to an Outsell report published in 2006 over a quarter of PPC advertisers have pulled out due to click fraud. Yahoo launched Hotjobs at the Society for Human Resource Management Annual Conference in Chicago. HotJobs Smart Ads allows businesses to transform their job vacancies into custom display ads tailored to individual jobseekers. As we know, the recruitment is the largest online sector nowadays. In social media, CNN.com reports that The FriendRank platform from SocialMedia Networks enables advertisers to target users with the most influence over their friends with messages marketing a certain product or service. A big thank you and hello goes out to Matt Cutts of Google. He told USA today that site owners should really look after their tags and create a daily blog - we agree, we say that to all our clients... That is todays news, I am David White, thanks for listening...